New Group CEO for Avenues - Avenues Group
30 - 1993-2023

New Group CEO for Avenues

Wednesday 15th of January 2020

Jo Land has been appointed by trustees as the new Group Chief Executive of Avenues.

Jo has worked for Avenues since October 2000, and was previously Group Deputy Chief Executive, in addition to her role as Director of Organisational Development.

She had been leading the organisation on an interim basis since the departure of previous CEO Steve James in 2019.

Chair of the Group Board, Terry Rich, said: “I am delighted that Jo has accepted the position as our Chief Executive.  She follows on from Steve James who successfully led the organisation for 25 years.

“During Jo’s interim leadership she has demonstrated to the trustees that she has the exceptional skills and qualities our organisation needs and deserves as we prepare for our new strategy in 2021.

“Jo’s appointment is great news for Avenues, and I am excited to be working alongside her to further build Avenues position as a leading provider in the sector.  We at Avenues believe that our unique approach to supporting people should be made available to more people in more areas in the years to come.  Jo shares that vision and with her leadership we are confident that we can make great strides forward.”

Jo said: “Throughout my career with Avenues, I’ve been continually amazed and inspired by what people can achieve in life with the right support, whether that’s someone who is disabled, or their support worker who wants to keep developing their skills and understanding. It’s a privilege to be asked to take the Group forward, and support more people to enjoy fulfilling lives within the community.

“Looking ahead, I intend to lead Avenues to a secure and sustainable future where we can continue to provide the best quality social care services and deliver the best outcomes for the people we support, and for our employees, ensure Avenues remains a great place to work and develop a successful career. I also want Avenues to be more widely recognised amongst our commissioners and stakeholders for our impact on people’s lives, and the creative work we do to overcome the challenges the sector faces.”

In a second new senior appointment, Dan Gower-Smith has been promoted to the role of Group Director of Operations. Dan was previously Regional Director for Avenues South East services and has worked for Avenues for 15 years.

New Avenues CEO Jo Land