New director will drive growth of Avenues Group - Avenues Group
30 - 1993-2023

New director will drive growth of Avenues Group

Friday 25th of September 2020

Avenues has appointed a new director of business development to support its commitment to expand into new regions, and support more people to enjoy better lives.

Karina Hourd will take up her new post on Monday 28 September. She joins Avenues from Dimensions, where she was head of business development.

The primary focus of her role will be building relationships with new local authorities and commissioners, with further work around generating innovative new revenue streams.

Her appointment completes Avenues new leadership team:

  • Jo Land, Group Chief Executive Officer
  • Nicola Ford, Group Director of Finance
  • Dan Gower-Smith, Group Director of Operations
  • Karina Hourd, Group Director of Business Development
  • Caroline Neal, Acting Group Director of People
  • Steven Parker, Group Director of Housing

Karina said: “For some time Avenues has been an organisation I have admired and respected for its person-centred, values-led, humble approach. So I am truly delighted and honoured to be joining the organisation at this exciting time. Avenues already has a fantastic offer and a brilliant team. My ambition in joining Avenues is to shine a light on the sector’s ‘best-kept secret’. I want Avenues to be the go-to organisation for commissioners, funders, families and policy makers, working collaboratively to enable more people to live a life they choose. ”

Jo Land said: “We’re delighted Karina’s decided to join us.  It’s a really exciting time for Avenues as we prepare for our new 2021-25 strategy which will see us expand into new areas, and deliver our vision for even more people with autism and disability. Karina’s knowledge, experience and commitment will further strengthen our fantastic exec team and wider organisation.”


Karina Hourd