West Midlands - Avenues Group
30 - 1993-2023

West Midlands

Avenues gained its base in Shropshire in 2011 when Optua UK became part of the organisation. We continue to provide case management and supported living services for people with an acquired brain injury, building on Optua UK’s successful track record going back over twenty years.

A summary of our operational priorities

We have an ambitious but realistic set of goals that will help our services to continuously improve and to offer more people more of our outstanding support. Our plan forms part of the Group Strategic Plan with an emphasis on the following areas:

  • Quality and Specialism
  • Capacity and Resources
  • Building our Reputation
  • Sustainability and Growth
  • Engagement and Coproduction

We will:

  1. Further improve our relationship with all relevant commissioning bodies to ensure that the people we support continue to receive the service they want, to live the life that they wish for.
  2. Fill our remaining support vacancies within budget and ensure quality services are delivered.
  3. Explore all opportunities to develop further supported living and complex outreach services across the region, specifically targeting those areas where we don’t currently have a presence.
  4. Complete a review of all deficit contribution as they arise, supported by a financial action plan to address those issues.
  5. Continue to recruit into and develop our teams ensuring that more staff hold qualifications in PBS and Active Support.


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Latest accomodation and support vacancies

County Town Building type Support specialism  

Paul Attrill
Regional Director

What things are you most proud of in your services?

“‘I count myself very lucky to oversee our services, and take great pride every day in the quality of support our staff team deliver. I have seen first-hand the innovative and imaginative support that has taken place across our services, to maintain the health and wellbeing of the people we support, during the most challenging of times. The dedication and energy from our staff been clear to see, ensuring that the needs of the people they are supporting remain central to everything we do. No challenge has been too big or problem arisen that can’t be solved, that’s what makes my role so enjoyable.”